About

BST ‘blood, sweat and tears’ Sporting Events organise events in Cumbria and the surrounding areas. We pride ourselves on planning and delivering professional events so that we can encourage more people into an active lifestyle whilst helping our favourite sports to grow. As runners and cyclists ourselves, we know exactly what it takes to make great events, and we aim to bring all the best components together for you. Founded in 2019.

Who is BST?

Mathew Ireland
Founder & Operations Manager

After graduating from university with an honours degree in Physical Education, Mathew decided to enter the sports events industry and soon got his feet wet as an events specialist for the UK’s top sportive provider. Now with over 3 years experience in organising and delivering successful events, he has decided to start BST Sporting Events to encourage even more people towards active living.

In his spare time he likes to compete in triathlons and is currently training to take on the Lakesman Half in June. He also enjoys taking his dog for walks out on the Lake District fells.

Interested in working with us?

If you would like to know more about BST, or if you are interested in working with us (either as a sponsor or an event helper), please get in touch via ourĀ contact page.